Macro ...

There are many factors that might effect the business, Hard Days Night Hotel, many of which are macro. This means that they are outside of the business. They can be unpredictable and therefore it is hard for any business to protect themselves from such factors. However, it is possible that a business can benefit from macro factors.
Using the marketing concept of PESTLE I have identified some macro factors:

• Economic - a main factor is the UK's current recession. This can have 2 effects on Hard Days Night due to the fact that consumers will have less disposable income as a result of inflation rising.
  1) As Hard Days Night is a hotel at heart consumers might stay at less expensive hotels such as Premier Hotels or Holiday Inn for example. They may go for value for money instead of experience.
  2) People in the UK may decide to holiday in the UK instead of abroad. This may benefit Hard Days Night as it is unique and not just your average hotel. 
• Technology - this should of benefited Hard Days Night as improvements in technology has enabled them to have online booking, key cards and a website, as well as it should have improved communication with all stake holders of the business including customers and suppliers. 
• Legal - the legal rights for Hard Days Night to use the Beatles branding is a major factor for the success of the business, obviously.

Those are just a few factors that could effect the business, there are also micro factors but that's a whole other post... 

Posted by Hannah Grenfell

Valentines Day Approaches

Although Hard Days night provides the usual excellent service and The Beatles memorabilia it has plenty more to offer. Hard Days Night provides a variety of different packages that can be purchased in order to enrich your experience even further. These include the Magical Mystery package as well as the All You Need is Love package which provides tours around the most popular Beatles locations or even a more romantic get away for the Beatles enthusiast.

With romance in mind and valentines day approaching, the Hard Days Night hotel has developed a new package offering a luxury room with breakfast as well as a shopping and spa therapy experience. This latest addition to the variety of packages offered by Hard Days Night is aimed at couples wanting to celebrate valentines day with a bang. Couples can enjoy the Beatles scene as well as relax in the spa with their partners. Included with this is a £100 pound voucher for either Liverpool ONE, one of Liverpool's largest shopping centers,  or Cricket perfect for spoiling each other with gifts.

by Chris Temple

All Bar 4?

A potentially cheesy theme of being based around the Beatles is a major risk that the hard days night manage to do extremely well by always being there yet not being forced into your face. Although the main reasons you may at first enter the hotel may be for the memorabilia, at heart this is still a top class 4 star hotel. The well planned out combination of the two is what makes this a truly memorable experience as well as greatly attracts any Beatles fan.

If you are a fan of the Beatles, in any shape or form, you will greatly appreciate much of what the hotel has to offer. As you wander around the halls and corridors you will see pictures and items that would instantly bring you back in time to reminisce about the famous four as well as unique artwork that you will not be able to find anywhere else. The hotel bar “Bar Four” contains the original never seen before paintings by Paul Ygartua who attended Liverpool Art College with John Lennon and this first wife Cynthia Powell. These oil paintings show each of the Beatles with their own favourite instrument.

If that doesn’t entice you will be further tempted as “Bar Four” still provides an experience of luxury and offers a complete way to relax and unwind in their leather armchairs surrounded by Italian marble and wood panelled walls. This tranquil release of tension is another one of the main ways that the hotel can be used in ways other than a hotel. This attracts a strong crowd of people who simple appreciate the comfort and ambience provided by such a high class service. They may enter due to curiosity but they will stay for the indulgence  

Found on www.liverpoolecho.co.uk

By George Howard

What's a hard days night?

Other than the obvious answer that it's when someone has "been working like a dog" and will be "sleeping like a dog", its is a unique hotel in Britain that is based on the very famous band The Beatles that came from Liverpool in the 1960s.

The Hotel offers the obvious services that hotels offer, such as :
Rooms, Restaurants, Bars.

Except these aren't the ordinary facilities of a hotel.
They are themed around the band. There's a McCartney suite after the famous Paul McCartney and a Lennon suite after John Lennon.

This hotel is available to anyone and everyone and that is what their target market should be, as I believe that everyone should be a Beatles fan! Even if your not, surely it would be worth going just for the experience, right?

There are many hotels that a consumer may pick over this one, however if a cheap room with a big breakfast is all that the consumer is looking for, they should pick 'The Holiday Inn' or 'Premier Hotel'. If they are looking at being surrounded by The Beatles memorabilia in Britain, a Hard Days Night is the place. 

Posted By Hannah