The Hard Days Night Stakeholders

The Hard Days Night Hotel is a private company limited by shares. Of the 100 shares allocated, all are held by its parent company Bowdena Limited. Although this represents the sole shareholder, Bowdena Limited is not necessarily the main Stakeholder. 

Customers are also a key stakeholder for the Hard Days Night hotel. The hotel attracts Beatles fans from all over the world with its unique experience and proximity to popular Beatles locations. It is clear that this hotel is extremely customer orientated. There are also a variety of packages and information available to customers with events such as weddings also being held. The Hard Days Night hotel primarily caters for customers visiting at their leisure and with 65% of the UK's Hotel industry this is the largest segment. However Hard Days Night also provides a service aimed at the other 35% of customers in the form of delegate packages and suit hire. It is clear that Customers are also an important stakeholder for the hotel. 

There is conflict however, between the wishes of Customers and Shareholders. The shareholder wishes to maximize profits in order to increase the return on investments. This however could impact on the overall cost Customers have to pay for their stay at such an iconic hotel. 

By Chris Temple