The time of the Beatles has come and gone, from the group being active in 1960 to their unfortunate official disintegration 1970, although it is undeniable that there are still many strong fans of the group who are willing to love anything remotely Beatles related. This is the key audience that The Hard Days Night hotel appeal to. After this you get the people who know of the Beatles and of their music and see the appeal in staying in the hotel due to a combination of its great décor as well as its theme. This group is likely to make up the majority of the audience who stay at the hotel and is also it's main selling point that makes it different from any of the other options in Liverpool.
However, as time goes by the generation of strong fans from a band that disbanded 43 years ago is slowly being pushed out and replaced by people who have a different taste in music. Should this continue the people who wish to stay at The Hard Days Night may see the place as a gimmick, a shell of a time gone by. This would mean that the guests of the hotel will only see the site as a hotel and would compare it to other hotels in the area purely for their service and quality, ignoring the themes. This would be a major threat to the business and regrettably an unavoidable one, as the hotel loses the effectiveness of its unique selling point and is seen as a hotel with a strange layout to a future generation
By George Howard
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