The last Hard Day and Night

We got to the point where we needed to put all information together.

Starting with the basic design we set up a nice background and placed the most important blocks on the template.

When that was done we saw that there is so more space than we first thought and we started to expand the context. Putting in text and numeric data is more than challenging if you have difficulties imagining the outcome. It is a hard job to get all details into the same style and get a nice overall look.

At the end we got to amend many things but such hard work pays off and now we are all proud of how we have achieved our goal: Creating a pretty and very informative infographics to support this fabulous hotel so it can have more nights after a hard day ;)

Gabi

The Beatles - Andy Warhol style

Just a picture I edited. Thought we might be able to use if for the infographic.

Posted by Hannah Grenfell

The Hard Days Night Stakeholders

The Hard Days Night Hotel is a private company limited by shares. Of the 100 shares allocated, all are held by its parent company Bowdena Limited. Although this represents the sole shareholder, Bowdena Limited is not necessarily the main Stakeholder. 

Customers are also a key stakeholder for the Hard Days Night hotel. The hotel attracts Beatles fans from all over the world with its unique experience and proximity to popular Beatles locations. It is clear that this hotel is extremely customer orientated. There are also a variety of packages and information available to customers with events such as weddings also being held. The Hard Days Night hotel primarily caters for customers visiting at their leisure and with 65% of the UK's Hotel industry this is the largest segment. However Hard Days Night also provides a service aimed at the other 35% of customers in the form of delegate packages and suit hire. It is clear that Customers are also an important stakeholder for the hotel. 

There is conflict however, between the wishes of Customers and Shareholders. The shareholder wishes to maximize profits in order to increase the return on investments. This however could impact on the overall cost Customers have to pay for their stay at such an iconic hotel. 

By Chris Temple

A Golden Era Rusting Away?

The time of the Beatles has come and gone, from the group being active in 1960 to their unfortunate official disintegration 1970, although it is undeniable that there are still many strong fans of the group who are willing to love anything remotely Beatles related. This is the key audience that The Hard Days Night hotel appeal to. After this you get the people who know of the Beatles and of their music and see the appeal in staying in the hotel due to a combination of its great décor as well as its theme. This group is likely to make up the majority of the audience who stay at the hotel and is also it's main selling point that makes it different from any of the other options in Liverpool.

However, as time goes by the generation of strong fans from a band that disbanded 43 years ago is slowly being pushed out and replaced by people who have a different taste in music. Should this continue the people who wish to stay at The Hard Days Night may see the place as a gimmick, a shell of a time gone by. This would mean that the guests of the hotel will only see the site as a hotel and would compare it to other hotels in the area purely for their service and quality, ignoring the themes. This would be a major threat to the business and regrettably an unavoidable one, as the hotel loses the effectiveness of its unique selling point and is seen as a hotel with a strange layout to a future generation

By George Howard