Thursday, 21 February 2013

Micro...(let's clear those spots and get a makeup!)


Now that we had a look at macro factors of the Hard day’s Night it’s time to get closer to the action and check those small but very important bits that build up and keep the Hotel moving in first place because we can’t forget that the world is just getting bigger when we start to think of the micro elements of a business.

Today's recession only makes it harder to keep up with the changes in competition while satisfying both consumer and employee.  This is just one big part of the micro elements we needed to look at the whole picture of the surroundings of the Hotel.

You’d never think how much business would like to ride the same waves as Hard Day Night, meaning the use of linkable celebrities, theming the venues after famous films, songs or people just in this city. This use can lead to confusion as it does with The Yellow Submarine. It supposed to suggest the song written as the theme song of the Hunt for the Red October, but it’s an accord from the Beatles written well before the film. Great confusion lies in the fact that the Yellow Submarine is also based in Liverpool, where the Hard Day’s Night hence The Beatles.

The hotel takes place in the rank of Boutique hotels UK wise The macroeconomic fact how homeland tourism changes against choosing abroad is also highly effects the microeconomic circumstances too. It produces changes in suppliers and contractors because in some ways it’s easier to ‘buy bulk’ in huge amounts as the cost spreads out. There is a promotion in marketing section that can engages further traffic leading to expansion possible planes.

And the line doesn’t stop here!!

Giving more value for the fans and a loyal attitude towards the investors is a key note to get hold of the same qualities from the other side of the business gaining trust, better communication, emerging surveys on customer satisfaction and bigger share for selling sub-products or even getting business deals with other stakeholders like transport companies, travel agencies, the Council or DMO not to mention the Hotel Supervisors.

That’s going to be the next thing we’re looking forward to get a deeper insight! Bear with us! ;)


Posted by Gabi

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