Blaze at the Hard Days Night

For many, visiting the Hard days night hotel has lead to refunds and disappointment after a fire broke out on the 14th of February. Beatles fans were hurriedly moved to the near by Marriott hotel as eight fire fighter crews arrived on scene. The cause of the fire is unknown but it is believed to have originated near the Paul McCartyney suit. As the cause of the fire is still unknown the hotel has therefore decided to close all 110 rooms until the 4th of March, although many restaurants, bars and event are still open. 

This is a big blow to Hard Day's Night, not just because of the physical damage to the property but also in terms of lost sales. Closing all rooms as a precaution will undoubtedly cause revenues to fall, however this could effect customer confidence and may effect future sales. Certainly a Hard Day's Night will lose customers to its competitors over the next month which may cause further adverse effects.

A Hard Day's Night may want to look at further marketing promotions advertising new refurbished rooms or by hosting larger events when the cause of the fire is discovered and all rooms are reopened. Perhaps gaining more confidence by reiterating the differences between Hard Day's Night and its competitors and focusing on the re-modeling of the McCartney suit or The Beatles events and memorabilia. Luckily no one was harmed by the fire and the evacuation was done quickly, but for Hard Day's Night things a less certain.  

by Chris Temple